Leica+Oakley
Virtual Exhibition
Virtual Exhibition
Designing and building a virtual space to enhance
brand awareness and deliver the brand identity
through unique visual and playful interaction.
Allowing people who can't afford a Leica to experience
the lifestyle of a Leica, as well as assisting dedicated
fans who are pursuing Oakley's original design vision
to return to the futuristic aesthetic of the 1990s.
Category
Virtual Exhibition
Virtual Exhibition
Location
Virtual World
Virtual World
Size
Open World
Open World
Visitor Center
Interactive Retail
Adventure Area
Axonamatric
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The interaction with the facilities and products would give the visitor a deeper understanding of the brands. Additionally, they will explore different natural settings and use their senses to have an unforgettable experience. After all is said and done, visitors will have found their way back to the exhibition and will be given a free NFT in the brand's style to celebrate their accomplishments and to increase their brand loyalty.
Visitor Center
The visitor will notice the uniform shapes, gradation of light and shadow, and precise metal constructions that make it clear that this place was specifically designed for Leica and Oakley. This spot also offers navigation services to visitors. It can create individual tour based on visitor motivation.
The visitor will notice the uniform shapes, gradation of light and shadow, and precise metal constructions that make it clear that this place was specifically designed for Leica and Oakley. This spot also offers navigation services to visitors. It can create individual tour based on visitor motivation.
Cat Walk
The future that Oakley and Leica see can be represented by this catwalk. The customer can leave feedback on the catwalk and speak with the brand directly. Prospective customers can be given a clearer explanation of the brand's history.
The future that Oakley and Leica see can be represented by this catwalk. The customer can leave feedback on the catwalk and speak with the brand directly. Prospective customers can be given a clearer explanation of the brand's history.
Interactive Retail
Breakthrough the limitation of the products in the virtual world; promote the application of products in a variety of settings. Visitors have the chance to interact with and test out all the latest Oakley and Leica products. By using the products as a medium to encourage social interaction between customers in the retail setting, it can enhance visitors' understanding of and connection to the brand's products
Breakthrough the limitation of the products in the virtual world; promote the application of products in a variety of settings. Visitors have the chance to interact with and test out all the latest Oakley and Leica products. By using the products as a medium to encourage social interaction between customers in the retail setting, it can enhance visitors' understanding of and connection to the brand's products
Interactive Retail
Every week, famous photographers and athletes from Leica and Oakley will host the events, and they will explain how to use these products in different environments. and share their professional experience with the visitors.
Every week, famous photographers and athletes from Leica and Oakley will host the events, and they will explain how to use these products in different environments. and share their professional experience with the visitors.
Adventure Area
There are 5 portals, and the distinction of each portal is different, it depends on what kinds of products the visitor is grabbing, The portal will send you to an environment where only brave athletes and photographers will go.
There are 5 portals, and the distinction of each portal is different, it depends on what kinds of products the visitor is grabbing, The portal will send you to an environment where only brave athletes and photographers will go.
Adventure Area _ Prairie
This open environment was designed to communicate oakley's out-of-the-box brand spirit to a new generation of target users, as well as to explore in different environments and learn about the specialized areas covered by oakley eyewear products / Leica lens. By following red checkpoints, the visitor will use their senses and observation to find the way back.
This open environment was designed to communicate oakley's out-of-the-box brand spirit to a new generation of target users, as well as to explore in different environments and learn about the specialized areas covered by oakley eyewear products / Leica lens. By following red checkpoints, the visitor will use their senses and observation to find the way back.
Adventure Area _ Prairie
The visitor can find some of the supply stations, and use the Brand's product as our supply on the journey. By wearing this Oakley sunglasses can provide visibility in extreme lighting conditions. A portal at the ending of the checkpoint allows visitors to return to the exhibition space
The visitor can find some of the supply stations, and use the Brand's product as our supply on the journey. By wearing this Oakley sunglasses can provide visibility in extreme lighting conditions. A portal at the ending of the checkpoint allows visitors to return to the exhibition space
Interactive Retail
The lights turn on when the user returns to the exhibition, and they can take their complimentary NFT to celebrate their accomplishment. The interactive activities will improve participants' connections with the brand as well as their loyalty to it.
The lights turn on when the user returns to the exhibition, and they can take their complimentary NFT to celebrate their accomplishment. The interactive activities will improve participants' connections with the brand as well as their loyalty to it.
AMG Exhibition
Location
Messe Frankfurt, Hessen
Size
26600 ft²
